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GROWTH UNLOCKED
Practical Insights for Igniting Sales


GenAI Is Leveling the Playing Field for Smaller Businesses
GenAI for small businesses is transforming how SMEs compete with enterprise-level organizations. Discover how AI for SMEs democratizes strategy, accelerates decision-making, and enables innovation without massive budgets. Learn how small business AI tools are shrinking the strategic gap and empowering nimble teams to operate with enterprise-level agility in today's market.

Margerin Associates
May 12, 20253 min read


The 5 Biggest Mistakes Sales Teams Make When Implementing New Technology (and How to Avoid Them)
Sales tech should amplify human connection—not replace it. Avoid these 5 costly mistakes and implement smarter.

Margerin Associates
May 8, 20253 min read


Top 5 Sales Concerns for 2025: Build Your Sales Recovery Plan to Overcome Challenges
2025 presents unprecedented sales challenges including inflation, technology changes, talent shortages, and economic uncertainty. Learn how to build a strategic sales recovery plan that addresses these critical concerns. Discover proven strategies for navigating purchasing delays, financing hurdles, and market disruption to protect your bottom line and achieve sustainable sales growth.

Sales Xceleration
May 6, 20253 min read


Essential Sales Performance Metrics
Master the essential sales performance metrics that drive business success. This comprehensive guide covers four critical categories of sales metrics: revenue, market, customer, and performance analytics. Learn how data-driven organizations are 23x more likely to acquire customers and 19x more likely to achieve profitability. Discover actionable insights to implement key sales growth metrics and gain competitive advantage through strategic metric tracking.

Sales Xceleration
Apr 30, 20254 min read


The Hidden Threat to Your Add-On Acquisitions: Why Sales Integration Makes or Breaks PE Success
Add-on acquisitions dominate PE activity, but sales integration remains under-leveraged, restricting value creation. Learn why 85% of companies miss unified messaging and 60% lack proper CRM systems. Discover how strategic sales integration transforms add-on acquisitions from disruptive challenges into growth accelerators for portfolio companies. Essential insights for PE firms.

Sales Xceleration
Apr 28, 20252 min read


Unlocking Sustainable Sales Growth: Insights from 30 Years in the Trenches
Most sales teams leave money on the table. Here’s how to fix that—with a proven system for predictable, lasting growth.

Margerin Associates
Apr 24, 20252 min read


Turn B2B Buyer Journey Analytics into Sales Wins: Data-Driven Strategies for Revenue Growth
The B2B buyer journey is complex, involving extensive research, vendor comparisons, and multi-stakeholder decisions. Traditional intuition-based selling is no longer enough. Modern sales teams need B2B buyer journey analytics and data-driven strategies to shift from reactive to proactive approaches. Analytics reveal why deals succeed or stall, optimize sales cycles, and enable personalized buyer experiences. By leveraging CRM systems with AI integration, sales leaders can tra

Sales Xceleration
Apr 22, 20253 min read


Balancing Change and Stability: Why Leadership Must Create Organizational Stability During Transformation
Change drives progress, but without stability, it can leave teams exhausted and uncertain. True leadership means balancing transformation with trust—providing clarity, consistency, and direction while guiding people through change. Stability isn’t about slowing momentum; it’s the anchor that keeps teams grounded, focused, and ready to thrive in a shifting landscape.

Margerin Associates
Apr 16, 20252 min read


The Growth-Killing Mistake: Overlooking a Sales Contingency Plan
It's not market conditions or missed quotas that silently kill growth, it's being caught off guard when things change unexpectedly. Most sales leaders don't realize their strategy is fragile until it's too late. Picture this: Your top client pulls out, your best rep resigns, or a new competitor drops their prices. What do you do next? The mistake? No sales contingency plan. In a world where change is the only constant, flexibility isn't a luxury.

Sales Xceleration
Apr 14, 20254 min read
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