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GROWTH UNLOCKED
Practical Insights for Igniting Sales


The Sales Leader's Guide to Avoiding "Shiny Object Syndrome" and Staying Focused on What Matters
Avoid shiny object syndrome that derails sales teams. Learn how sales leaders can maintain focus on fundamentals while evaluating new technologies strategically. Discover a proven framework for sustainable growth that prioritizes core selling principles over trendy distractions and builds lasting team performance.

Margerin Associates
Jun 52 min read


Is Your Sales Process Optimization a Well-Oiled Machine, or a Recipe for Disaster? 5 Critical Areas to Evaluate
Transform your sales process from disaster to well-oiled machine. Evaluate 5 critical areas including clarity, buyer journey alignment, data-driven decisions, training, and continuous improvement. Learn actionable strategies to build predictable revenue growth and empower your sales team for consistent performance.

Margerin Associates
Jun 33 min read


Is Your Sales Team Stuck in Reactive Mode? Build a Proactive Sales Strategy for Growth
Break free from reactive sales patterns that limit growth potential. Learn how to transform your sales team from chasing leads to creating opportunities. Discover proven strategies for proactive selling that drive consistent pipeline growth, stronger customer relationships, and competitive market advantage.

Margerin Associates
May 283 min read


3 Challenges to Hybrid Sales Teams — and How to Overcome Them
Hybrid sales teams face unique challenges that can impact pipelines and performance. Learn how to overcome communication gaps, drive accountability without micromanaging, and protect sales culture across locations. Discover proven strategies to turn hybrid work obstacles into competitive advantages for revenue growth.

Margerin Associates
May 263 min read


Beyond the Buzzwords: How AI is Really Changing Sales (and What You Need to Do About It)
Discover how AI is transforming sales beyond the buzzwords. Learn practical applications for lead generation, predictive forecasting, and personalization while maintaining the human element. Get actionable steps for integrating AI tools strategically without losing the relationship-building skills that drive sales success.

Margerin Associates
May 223 min read


3 Ways to Master Business Strategy Communication in Your Company
Even the strongest business strategies fail without clear communication. Learn three proven practices to ensure your team understands, believes in, and acts on your company strategy. From presenting rejected alternatives to involving employees in the process, discover how transparency and engagement drive real alignment and results.

Margerin Associates
May 202 min read


3 Ways to Compassionately Hold Your Team Accountable
Discover how compassionate accountability transforms team performance through clarity, safety, and individualized support. Learn 3 practical leadership strategies that honor people while driving results. Build resilient teams and strong cultures by balancing high standards with genuine care for your team's well-being and professional growth in today's workplace.

Margerin Associates
May 142 min read


GenAI Is Leveling the Playing Field for Smaller Businesses
GenAI for small businesses is transforming how SMEs compete with enterprise-level organizations. Discover how AI for SMEs democratizes strategy, accelerates decision-making, and enables innovation without massive budgets. Learn how small business AI tools are shrinking the strategic gap and empowering nimble teams to operate with enterprise-level agility in today's market.

Margerin Associates
May 123 min read


The 5 Biggest Mistakes Sales Teams Make When Implementing New Technology (and How to Avoid Them)
Sales tech should amplify human connection—not replace it. Avoid these 5 costly mistakes and implement smarter.

Margerin Associates
May 83 min read
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