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GROWTH UNLOCKED
Practical Insights for Igniting Sales


The Power of Value-Based Selling in a Competitive Market
Stop selling features—start selling value. Learn how value-based selling drives bigger deals, better relationships, and real growth.

Margerin Associates
Apr 23 min read


Transforming AI Security Sales Teams While Safeguarding Data Risks
SMB sales teams using AI need robust security protocols to protect proprietary data and customer information. This guide covers five foundational AI safety practices: clear policies, data classification, access controls, ongoing training, and enterprise-grade tools. Learn how to innovate responsibly while safeguarding your business.

Sales Xceleration
Mar 314 min read


Streamlining Sales Processes with AI
Boost sales efficiency with AI: automate lead scoring, personalize outreach, forecast performance, and streamline workflows.

Sales Xceleration
Mar 283 min read


How to Use AI for B2B Lead Generation: Strategies to Boost Sales
Struggling with lead gen? Discover how AI can automate follow-ups, score leads, and shorten sales cycles for B2B success.

Sales Xceleration
Mar 263 min read


The Power of Data: How to Drive Sales Growth with Analytics
Unlock sales growth with data-driven strategies. Learn key metrics, trends, and tools to boost performance.

Sales Xceleration
Mar 204 min read


The Consequences of Price Reductions
Discounts can hurt B2B businesses by devaluing products and hurting customer retention—use with caution and strategy.

Sales Xceleration
Mar 194 min read


Sales Growth Bottled Up? How Tech Company Leaders Can Break Free and Find Renewed Success
Is your tech company's growth stagnating? Break free from outdated methods and reignite success with a fresh strategy

Sales Xceleration
Mar 135 min read


Your Key Performance Indicators (KPIs) Are Established, Now What?
Setting KPIs is just the start. Sales success requires clear objectives, activity management, and situational leadership.

Sales Xceleration
Mar 116 min read


How to Sell More by “Selling” Less
Sell more by ‘selling’ less: Focus on quality prospects, listen empathetically, and build trust for long-term loyalty.

Sales Xceleration
Mar 73 min read
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