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GROWTH UNLOCKED
Practical Insights for Igniting Sales


Sales Decision Authority: Why Sales Teams Wait for Leadership Before Advancing Deals
When sales teams consistently wait for leadership before advancing deals, it rarely signals a confidence problem. More often, it reveals that sales decision authority was never clearly distributed. This article examines why hesitation develops in growing organizations, how centralized authority creates pipeline bottlenecks, and what leaders must do to build a sales leadership structure where teams can close deals independently.

Margerin Associates
Mar 266 min read


Ideal Customer Profile: Why Selling to Everyone Is Slowing Your Sales Growth
When sales teams pursue too many types of prospects at once, the pipeline fills with noise instead of momentum. Deals become harder to close, cycles grow longer, and results feel inconsistent. This article examines why broad targeting slows sales growth, how a clearly defined ideal customer profile creates pipeline clarity, and why a focused sales targeting strategy is the foundation of predictable revenue.

Margerin Associates
Mar 186 min read


Ideal Customer Profile: Why Every Sales Deal Feels Different
When every sales deal feels different, the instinct is to blame messaging, skill, or effort. But inconsistency in the pipeline usually points to something deeper — a lack of ideal customer profile clarity. This article examines how broad targeting fragments the sales process, why market focus creates repeatable patterns, and what leaders can do to build a sales system that produces consistent, predictable outcomes.

Margerin Associates
Mar 165 min read


Pipeline Integrity: Why Pipeline Growth Without Revenue Growth Is a Structural Problem
A growing pipeline should signal momentum — but when revenue doesn't follow, something deeper is wrong. The issue is rarely effort or opportunity flow. It's pipeline integrity. This article examines why pipeline growth without revenue growth is a structural problem, how inconsistent evaluation standards weaken forecasting, and why sales pipeline quality matters far more than pipeline size.

Margerin Associates
Mar 125 min read


The Founder Sales Bottleneck: Why Revenue Still Runs Through You
When deals move faster the moment the founder joins the conversation, it can feel like a sign of leadership strength. In reality, it is a structural signal. This article examines why the founder sales bottleneck develops even after hiring a sales team, how founder involvement quietly reinforces revenue dependency, and what growing companies must do to build a sales leadership structure that advances deals without constant founder intervention.

Margerin Associates
Mar 46 min read


Compensation Plan Rollout – Communicating Changes and Getting Buy-In
A poorly communicated sales compensation plan can cost you your best reps. This article explains how sales leaders can build trust and buy-in by communicating compensation changes with transparency, clarity, and real examples. Learn how to roll out a sales comp plan that feels fair, motivates performance, and avoids disengagement.

Margerin Associates
Jan 203 min read
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