Social Selling Tactics: Building Your Professional Brand While Others Are Off-Grid

When summer arrives, most sales professionals quietly disappear from LinkedIn. Activity drops, feeds slow down, and the digital noise fades. That’s exactly why August is the best time to double down on social selling.

While others are off-grid, consistent presence gives you a visibility advantage—and a head start on Q4 momentum.

Why Summer Consistency Wins with Social Selling Tactics

Social selling tactics aren't about posting more - they're about staying present when others don't. During slower months, attention is easier to earn. Buyers and peers still scroll, but they see fewer voices competing for space.

Maintaining a thoughtful presence in August helps you:

• Stay top-of-mind with clients and prospects

  
  

• Reinforce credibility as a trusted voice in your field

  
  

• Build relationships that pay off once business accelerates again

1. Lead with Value, Not Volume

Effective social selling isn’t about flooding your feed—it’s about offering consistent, relevant insights. Think about what your audience actually cares about this month: market shifts, leadership lessons, small wins, or new ways to stay productive during the slowdown.

A few examples of easy, valuable posts include:

• A short reflection on a lesson learned in a recent deal

  
  

• A curated article with your quick takeaway

  
  

• A practical industry tip, framed conversationally—not as a pitch

Focus on contribution, not conversion. The goal is to add perspective that positions you as helpful and informed, not promotional.

2. Engage Authentically, Don’t Broadcast

Social selling isn’t just posting—it’s participating. Comment on others’ posts with genuine curiosity. Send a message to congratulate someone on a new role. Reconnect with an old colleague and ask how their year is going.

Authentic engagement is what keeps relationships warm. It also signals to the algorithm—and your network—that you’re active, relevant, and human.

3. Optimize Your Profile for Credibility

Before the Q4 push, take an hour to update your LinkedIn profile.

Ask yourself: does it communicate expertise and clarity?

• Refine your headline to highlight who you help and how

  
  

• Refresh your “About” section with outcome-driven language

  
  

• Add featured content or posts that reflect your thought leadership

Your profile is your storefront—make sure it matches the professional you’ve become.

4. Build Thought Leadership Through Consistency

Thought leadership isn’t built overnight. It’s built through steady, credible visibility. If you show up with insight all summer, people will remember your name when they’re back in buying mode.

Bottom line: Great social selling isn’t about selling—it’s about staying relevant, consistent, and human.

While others take the summer off, use August to strengthen your brand, nurture connections, and position yourself as a go-to resource. Because when fall activity returns, you won’t be starting from zero—you’ll already be in the conversation.

---

If you're serious about driving sustainable sales growth and building a high-performing sales culture, now is the time to take action.

Ready to unlock sales growth in your organization? Start by taking our free Sales Performance Assessment—a quick, insightful way to identify where your team is thriving and where there's untapped potential.

Then, let's talk. Start a conversation today with an experienced advisor at Margerin Associates.

📞 Phone: (612) 430-7104

📧 Email: info@margerinassociates.com

We're here to help you turn strategy into results—one smart move at a time.